Director
of Fundraising's Report 2000-2001
In a hectic
twelve months, our new team got to grips with the expansion of our
fundraising operation, producing a series of spectacular new
revenue-generating initiatives, some of which are highlighted on these
pages. It is though, just a beginning. It takes time to make contacts and
build new support networks. Concurrently, we continued to consolidate and
increase our fundraising in Farnham, Fleet and our existing areas of
support.
Positive
moves towards increased future income
Our new Marketing and Fundraising plan rolled out, reaching into previously
largely untapped sectors of our market, in both businesses and community
areas. The Chairman rightly emphasises that for this to happen, it was
necessary to make the investment in additional personnel and support costs.
Without these, we would not have been able to develop any of the
opportunities open to us. This year's cash flow shortfall brings into sharp
focus the rightness of our action to develop 'sustainable income', although
we remain deeply thankful to all those who remembered us in their wills or
gave us a spontaneous donation. We do hope people will continue to support
us in this wonderful way.
The new
programme will take 2-3 years to bear full fruit, but inevitable start-up
costs this year will be offset by growing sustainable revenue towards the
end of 2001-2, and beyond. By comparison with many other hospices, the
Fundraising team at Phyllis Tuckwell Hospice is small, although it makes up
for this by commitment. We may need to grow further in future, to offset the
adverse environment in which we find ourselves.
We are
fortunate that there remain many opportunities for us to raise money from
the business sector and from developing community support in the M3 towns
and greater Guildford, areas from which large numbers of our patients
emanate. In this last year we have been encouraged with the response, which
reveals, not unsurprisingly, that once the public understand what we are
about, they are just as warm-hearted towards the Hospice's compassionate
mission as our traditional supporters elsewhere.
Anxieties
about Government grants and the NHS
Although tax-effective giving from the Chancellor's 2000 Budget is welcome,
we remain less certain about the Government's profusion of 'initiatives',
such as the arrival of Primary Care Trusts (PCTs), the NHS Cancer Plan and
the New Opportunities Fund (National Lottery), among others. All sound good,
but their intentions are as yet unmatched by actual promises of real funds
for our work. There is currently great anxiety for us about the degree to
which the PCTs, due to be in place during 2002/3, will support us. We cannot
risk just hoping that they acknowledge the very great part we play in
delivering palliative care to those in community with life limiting cancer
and other illnesses.
David Kinnear
Director of Fundraising
top of page
back to
Reports
|
click here for details
top of page
|
