FINALLY, BRITAIN’S FAIRER LOTTERY IS HERE
Phyllis Tuckwell Hospice set to raise funds with monday – the Charities
Lottery
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At last – a reason to love Mondays. From
April 20th Brits can take part in a fairer weekly lottery.
One that means they are 27 times more likely to win a
jackpot than with The National Lottery. |
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Farnham-based Phyllis
Tuckwell Hospice is working with national charity Help the Hospices to
raise funds with monday – the Charities Lottery. With five draws
throughout the year, the Phyllis Tuckwell hopes to raise thousands of
pounds to help cover the cost of caring for the terminally ill in our
community. It will run alongside the Hospice’s own lottery – the
Tuckwell CHASE Lottery, which donates all of its profits to the two
local hospices.
For every pound spent
with monday, 30p goes direct to charity. That’s five times more than
with The National Lottery. As well as the Phyllis Tuckwell, monday will
contribute to a wide range of charities including Barnados, The British
Red Cross, St John Ambulance, Trees for Cities, Shelter and WWF.
Chief Executive of the
Hospice Sarah Brocklebank says: “We are thrilled to be part of the
monday lottery, a revolutionary new fundraising initiative. We know
that the internet plays a big part in the lives of our supporters. We
have seen a threefold increase in the number of visitors to our main
hospice website and we have set up a special on-line donation facility
for our Living Appeal on
www.livingappeal.com. We are working hard to embrace new technology
into our fundraising – the Hospice already has a webshop, on-line
sponsorship, an account with e-bay and a deal with everyclick, an
internet search engine.”
monday aims to raise
£150 million for UK registered charities each year - making it one of
the largest charitable fundraisers in the UK. Furthermore, the cash will
reach the charities within days of each draw and for the first time it’s
the players who decide which charity gets their cash.
There’s also no chance
of losing your ticket and no last minute rushes to the newsagent – as
monday is played online at
www.playmonday.com. The
first draw to raise money for the Phyllis Tuckwell through Help the
Hospices will take place on Monday 10th July and the Hospice is urging
people to start playing straight away.
monday is run by
Chariot (UK) plc on behalf of its charity partners. Tim Holley, who ran
Camelot until 2001, is Chariot’s Chairman. As he explained: “People
want a fairer lottery. This common frustration has led to the creation
of monday. We’ve taken three years to develop this and know it will
succeed because it rewards players and charities alike. We like to think
that monday is the lottery for unlucky people – the vast majority who
have played the lottery since it started but have never won anything. At
a pound a week that’s potentially £592 spent with no return. With monday
people will have a much better chance of winning.”
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